Hi you! Welcome to The Endiy Shop. My name is Noelia Di Blasi & I am the owner and founder of The Endiy Shop. While you read this, sit back, relax and enjoy your time here, I’m so happy to host you.
The Endiy Shop was founded in 2018 in my first apartment in New Jersey. I had just moved out for the first time and to be honest.. I was really lonely. Crafting had always been my thing. I loved to scrapbook and create hand made gifts, shirts, and pretty much anything I could think of. Growing up, my family was never fortunate enough to have the finer things in life. When I finished high school in 2015 I knew that I wanted to build a name for myself and become really successful. I didn’t want to study something meaningless to me and then work under someone else.. even though that’s exactly what I did. I went to college and studied Interior Design, but I loved it! I landed an amazing internship in Manhattan NYC and after that, I worked for an extraordinary Interior Designer. While I loved what I did, I still felt that I was missing something. That’s when “Endie Designs” came about. I had my own Interior Design IG where I would post makeover and DIY home decor projects.
A few years later, The Endiy Shop came about when I got REALLY into DIY videos and creating apparel, gifts for weddings, bridal showers, etc. I wanted to do it all myself. I found the perfect way to not only create amazing items for my family and friends but for the whole world to enjoy! ENDIY is actually the pronunciation of my initials- ND- so if you were to sound out ND it would kinda be ENDEEE.. right? so since all my items are DIY why not add that to the ending of ENDEE making it ENDIY. (ohhhhh i get it now) haha yup. That’s The Endiy Shop!
My products are all 100% handmade one by one. From the concept, to the design, to the packaging.. that’s all me. And I love it! Getting to read all my reviews and happy mail from my clients makes all the hard work a million percent worth it.
So stay cozy where you are and follow me along this crazy roller coaster of a journey as I take my teeny tiny shop to the top! Your support and referrals make such a big difference to my shop, and I appreciate YOU.
XOXO,Noelia- Founder of The Endiy Shop
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